UNDER ARMOUR

With less consumer spending and a crowded digital market vying for our consumers’ attention, a leading sports apparel brand needed to reinvent for growth.

• Project lead: responsible for strategy, project management, and client management. Led a hybrid team of strategists and creatives to uncover insights that excavated and articulated a Purpose Statement and subsequent campaign.

• Collaborated with creative counterpart lead to re-align Values and Competencies, and articulated a robust rollout of Corporate Communication Materials to explain the what and why of transformation the organization was undergoing.